Women cooperatives were specifically developed to empower the women of rural Morocco. The primary goal of these dedicated women is to save and protect the argan forest. The cooperatives are working to achieving their goal by fulfilling three objectives. The first is raising awareness among local populations of the significance of the argan tree and the problems related to the fragility of the argan forest. The second is providing the resources required to organize the traditional production of argan oil. Thirdly, the women are developing avenues of commercialization for argan oil products that will bring awareness to this influential cause.

Fairtrade and sustainable development are the foundation of these initiatives. Through fair-trade the women are guaranteed a competitive salary. This fundemental income propels the social status of the women and the cooperatives are a means of escaping the isolation that is their usual fare. In addition to their earnings, the women are provided with opportunities for personal growth through education. The cooperatives advance literacy and environmental education programs, teach business skills and the women actively participate in decision-making processes.

A secondary objective of the cooperatives is for the women to use their knowledge to harvest the argan fruit in an environmentally sound manner. The preservation and regeneration of the argan forest is the focal point during each step of the harvesting process. Each woman contributes to reforestation projects by planting at least 10 new trees each year.

It is estimated that three million people who live in rural areas depend on argan oil for income. Because it has a direct impact on their socioeconomic status, the women take full responsibility of the harvest and production of argan oil. By supporting our products, you are not only preserving the health of your skin and body, you are contributing to the protection of the argan tree and the empowerment of the women who produce this remarkable oil.

The scientifically recognized name for the argan tree is Argania Spinosa. It is 1.5 million years old and indigenous to southwest Morocco. Its life span is about 150 to 200 years. The cultivation of the argan fruit, used to produce argan oil, is in no way harmful to the tree. On the contrary, research demonstrates that commercializing argan oil truly protects the tree. Our endorsement of argan oil increases the number of trees planted each year in order to meet demands and raise awareness of the health, social, economical, and environmental value of the tree.

The Argan tree protects soil against heavy rain and wind-induced erosion and maintains soil fertility. Its deep roots are the most important stabilizing element in the arid ecosystem. The roots have the unique ability to draw water from 100 feet below, allowing other plants in their vicinity to feed from its supply. The Argan tree provides the final barrier against the encroaching desert. In 1998, the United Nations Educational Scientific and Cultural Organization (UNESCO) took action to protect the Argan forest declaring it an international ‘biosphere reserve’. Tragically, in the past 40 years about one third of the argan forest has disappeared.

The argan tree is one of Morocco’s most prized natural jewels. In order to preserve this treasure, we are taking an ethical approach to utilize the tree’s goods while supporting the community members whose lives depend on them. The argan forest plays a vital role in maintaining the ecological balance and the economical situation of the population of the region. It is estimated that 90% of the rural population of the region depend on the tree for uses such as food, animal feed, building materials, charcoal, shade, soil stability for crops, traditional medicine, and cosmetic applications.

By choosing argan oil you are not only enriching the health of your skin and body, but the lives and welfare of the Moroccan environment and the argan forest. Protect your wellbeing while protecting this fragile and unique ecosystem.

Argan oil is a rich source of nourishing skin food containing no artificial coloring, perfumes or preservatives to irritate the skin.

Argan oil has an amazingly diverse range of cosmetic benefits. This irresistible oil helps to strengthen and improve the overall health of your skin, hair and nails.  It does not clog pores and contains a wide range of anti-aging properties shown to correct wrinkles and tighten the skin.

When applied, argan oil penetrates rapidly leaving your skin soft and smooth without the remnants of shine like other oils. Argan is ideal for blemished skin. It has bactericide and fungicide properties and regulates your skin's natural oils. Argan’s high vitamin E content reduces recovery time by healing and preventing scars left by acne or surgery.

Because your skin is constantly rendering negative environmental effects, it is important to take preventive action. Squalene, a property of argan oil, has been suggested to protect against skin cancer. Argan oil also restores and maintains optimal levels hydration, increases the amount of nutrients and oxygen in the skin cell, and neutralizes free radicals. Preserve your skin’s youth and vitality by supplementing it with the nourishment it requires using all-natural argan oil.  

Listed below are many of its benefits:

• Noticeably reduces wrinkles and softens the skin
• Extremely rich in proteins proven to tighten the skin and protect skin’s elasticity.
• Promptly regenerates the skin by restarting vital functions of cells to prevent early aging due to external aggressions (sun, bad weather, pollution, stress, tobacco, etc.).
• Quickly reduces skin irritation and inflammation.
• Notably reduces blemishes and slows down the appearance of wrinkles.
• Possesses a sebum regulating action for oily skin.
• Greatly reduces visible scars left by acne or chicken pox.
• Significantly hydrates the skin by restoring its natural barrier and neutralizing free radicals.
• Helps prevent stretch marks caused by pregnancy or weight loss.
• Traditionally it is used for eczema and psoriasis treatments and as a medicinal remedy.
• Strengthens brittle nails.
• Soothes rheumatism and arthritis pain.
• Restores remarkable shine to hair, cares for scalp to advance hair growth, and helps to mend split ends.